Adidas To End IAAF Sponsorship

Adidas To End IAAF Sponsorship

Adidas To End IAAF Sponsorship: Adidas, the IAAF’s biggest sponsor, has told athletics’ world governing body it is to terminate their sponsorship deal four years early. It is said to be a direct result of the doping scandal sweeping the sport. Earlier this month, the commission’s chairman, Dick Pound, delivered a second, damning report, which revealed that “corruption was embedded” within the IAAF under former president Lamine Diack. Within days, a decision at the highest level in Adidas was taken to terminate the relationship. The 11-year sponsorship deal was signed in 2008 and was due to run until 2019. At the time of signing, it was reported the deal would be worth about $33m (£23m).

It is not clear yet whether the IAAF will attempt to challenge the decision in court, although lawyers within Adidas are understood to be preparing for such a move. The withdrawal of Adidas will come as a major blow to the sport – and to IAAF president Coe – in a time of unprecedented turmoil. Coe succeeded Diack in August last year and has come under pressure over Pound’s report, which said the IAAF – of which Coe was one of four vice-presidents under Diack for seven years – must have been aware of the corruption. Adidas has also expressed its displeasure at the corruption scandal engulfing Fifa, although it remains world football’s governing body’s oldest commercial partner.

Adidas To End IAAF Sponsorship

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